In her article, Mini Is The New Maxim, which was published on Forbes in Jan 4, 2013, Lori Senecal highlighted about the new trend of mini-ization. In the recent years, most people have experienced the “bigger is better” trend, which is characterized by bigger houses, TV sets, cars and bigger Martinis. However, the trend is slowly dying down as the world welcomes a mini-life, especially in the world of technology. Consumers and marketers are increasingly embracing the new mini lifestyle where concepts are described in terms of micro and nano. Products such as the iPad-mini, which sold 50 million within a few months, reports campaignlive.com, have probably influenced the awakening of the mini-life.
Other influencers could be the sobering economy that fueled moderation. In addition, the New Yorkers forbidden bigger gulp by Mayor Bloomberg made people think twice about the meaning of big enough. Today, the mini lifestyle is being experienced in the fitness industry with mini-workouts, vacation transitioning from stay cation to mini-vacation where individuals are now enjoying tiny beat of pleasure tacked into business trips. The proliferation of home businesses and start-ups saw workplaces become smaller, making the 4-Hour Work Week become a best seller. Other goods include the orbit new gum micro pack, Pinterest, which is loaded with numerous pages. At Lori Senecal’s workplace KBS+, they created a contest for passionate mini videos produced by BMW enthusiasts during the launch of BMW’s Series Sedan. This information was originally reported on Forbes as explained in the link below https://www.forbes.com/sites/marketshare/2013/01/04/mini-is-the-new-maxim/#36c9a3fb6c99
About Lori Senecal
Lori Senecal is the Global CEO of CP&B where she is in charge of the firm’s global growth and development. In addition, she manages all the international operations of the company. Lori joined the company in 2015. Through her visionary leadership, she has achieved tremendous success considering that she has had much influence on both the business and culture of CP&B. She transformed the company into an inventive, collaborative and agile environment with strong global market flair. Her extensive knowledge of talent acquisition has driven growth and development, equally distributed in all the disciplines and geographies. Recently, Advertising Age recognized the company as one of the Creativity Innovators of the Year. In addition, the same company named Lori Senecal as one of the four 2016 Agency Executives to Watch. Initially, she worked as the president and CEO of MDC Partner Network. She was also the global chairperson and CEO of KBS+. Lori is the recipient of many awards, including the Ad Week’s Women to Watch in 2013 and a Quantum Leap Award for Leadership and Innovation by the AWNY Game Changer Awards.
This information was originally mentioned on the links below: